Work

The internet, consumer empowerment and marketing strategies

Year: 2006

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560610680943

Authors: Guilherme D. Pires, John Stanton, Paulo Rita

Institutions: University of Newcastle Australia, Western Sydney University, Iscte – Instituto Universitário de Lisboa, ISCTE Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056855053

FWCI: 26.62

Cites: 24

Cited by: 382

Related to: 10