Work

Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity

Year: 2008

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2008.10505237

Authors: Mariko Morimoto, Carrie La Ferle

Institutions: University of Georgia, Michigan State University, Southern Methodist University, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057025205

FWCI: 5.443

Cites: 62

Cited by: 65

Related to: 10