Year: 2014
Type: conference-paper
Study design: Observational Study
Abstract: This study aims to reveal multinational company managers’ perceptions of cultural difference management. For this purpose, data was collected by means of structured questionnaires and question forms, and the findings were analysed. The research universe covers the multinationals operating in Ankara. The companies in the research sample are: Coca Cola, MAN Türkiye A.Ş., Siemens, Real, Metro, CarrefourSA, Media Markt, IKEA, and Bauhaus. The research findings suggest that multinational company managers are aware of cultural differences, along with their advantages and disadvantages, that they believe in their significance for the advantages, and that they have the skills to turn cultural differences into advantages.
Authors: Hasan Tutar, Mehmet Altinoz, Demet Cakiroglu
Institutions: Sakarya University, Hacettepe University
Language: English
Subfield: Anthropology
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2057051964