Work

The transformation of industrial selling: Causes and consequences

Year: 1996

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(96)00035-1

Author: Thomas R. Wotruba

Institution: San Diego State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057258451

FWCI: 14.51

Cites: 49

Cited by: 82

Related to: 10