Work

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Year: 1991

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673205

Authors: Jerry B. Gotlieb, Dan Sarel

Institution: University of Miami

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057285989

FWCI: 4.222

Cites: 35

Cited by: 281

Related to: 10