Work

Riding the coat‐tails of a positive review: rave reviews and attitude transfer

Year: 1999

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769910289532

Authors: Kenneth J. Chapman, Andrew Aylesworth

Institution: Bentley University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057459035

FWCI:

Cites: 28

Cited by: 26

Related to: 10