Work

The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0350-9

Authors: Ann-Kristin Knapp, Thorsten Hennig-Thurau, Juliane Mathys

Institutions: University of Münster, City, University of London, Universität Hamburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057512599

FWCI: 5.943

Cites: 34

Cited by: 33

Related to: 10