Work

Modeling Preference and Structural Heterogeneity in Consumer Choice

Year: 1996

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.15.2.152

Authors: Wagner A. Kamakura, Byung-Do Kim, Jonathan Lee

Institutions: University of Pittsburgh, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057765060

FWCI: 27.22

Cites: 25

Cited by: 205

Related to: 10