Work

Examining current non-customers: A cruise vacation case

Year: 2009

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/1356766709104272

Authors: Sun-Young Park, James F. Petrick

Institution: University of Hawaiʻi at Mānoa

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057797206

FWCI: 6.221

Cites: 64

Cited by: 26

Related to: 10