Work

Generic Advertising and Product Differentiation

Year: 2002

Type: article

Source: American Journal of Agricultural Economics

DOI: 10.1111/1467-8276.00328

Authors: John Crespi, Stéphan Marette

Institutions: Kansas State University, Université Paris Nanterre, Institut National de la Recherche Agronomique

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058036059

FWCI: 16.22

Cites: 26

Cited by: 66

Related to: 10