Work

Customer Equity Management: Charting New Directions for the Future of Marketing

Year: 2002

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670502005001002

Authors: John E. Hogan, Katherine N. Lemon, Roland T. Rust

Institutions: Boston College, University of Maryland, College Park

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058158587

FWCI: 31.97

Cites: 37

Cited by: 272

Related to: 10