Work

Web-based forums and metaphysical branding

Year: 2013

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.774289

Authors: Steve Oakes, Noel Dennis, Helen Oakes

Institutions: University of Liverpool, Glasgow Caledonian University, Keele University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Leibniz-Gemeinschaft

OpenAlex ID: W2058340747

FWCI: 5.945

Cites: 50

Cited by: 20

Related to: 10