Work

Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Year: 2014

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/jibs.2014.42

Author: Piyush Sharma

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058740315

FWCI: 34.12

Cites: 50

Cited by: 229

Related to: 10