Work

Measuring Trust In Advertising

Year: 2009

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367380206

Authors: Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King

Institutions: Sungshin Women's University, University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058911366

FWCI: 15.53

Cites: 51

Cited by: 252

Related to: 10