Work

A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.2004.10639173

Authors: John Sutherland, Lisa Duke, Avery Abernethy, University of Georgia) is an assist professor

Institutions: University of Florida, Auburn University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058987646

FWCI: 3.616

Cites: 31

Cited by: 36

Related to: 10