Work

The effects of between‐partner congruity on consumer evaluation of co‐branded products

Year: 2007

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20191

Author: Suzanne B. Walchli

Institution: University of the Pacific

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059486459

FWCI: 17.73

Cites: 53

Cited by: 115

Related to: 10