Work

Identifying cross‐selling opportunities, using lifestyle segmentation and survival analysis

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710754619

Authors: Jake Ansell, Tina Harrison, Tom Archibald

Institution: University of Edinburgh

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2059503117

FWCI: 2.789

Cites: 30

Cited by: 60

Related to: 10