Work

An analysis of consumer reactions to green strategies

Year: 2013

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421311320997

Authors: Norm Borin, Joan Lindsey‐Mullikin, R. Krishnan

Institutions: California Polytechnic State University, University of Miami

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2059525504

FWCI: 20.76

Cites: 31

Cited by: 141

Related to: 10