Work

Integrated marketing communications: From media channels to digital connectivity

Year: 2009

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260902757506

Author: Frank Mulhern

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059601599

FWCI: 30.09

Cites: 44

Cited by: 299

Related to: 10