Work

The effect of advertising on the market value of firms: Empirical evidence from the Super Bowl ads

Year: 2003

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740098

Authors: Jooyoung Kim, Jon D Morris

Institutions: Iowa State University, University of Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2059645117

FWCI: 3.978

Cites: 32

Cited by: 54

Related to: 10