Work

Segmentation modeling algorithm: a novel algorithm in data mining

Year: 2012

Type: article

Source: Information Technology and Management

DOI: 10.1007/s10799-012-0136-7

Authors: Larisa Bulysheva, Alexander Bulyshev

Institutions: Novosibirsk State University, A.P. Ershov Institute of Informatics Systems, Siberian Branch of the Russian Academy of Sciences, Old Dominion University, Strayer University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059878423

FWCI: 7.844

Cites: 48

Cited by: 18

Related to: 10