Work

Unconditioned Superstition and Sports Bar Fans

Year: 2015

Type: article

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2014.987417

Authors: Lydia Hanks, Lu Zhang, Sean McGinley

Institutions: Florida State University, Michigan State University, Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059893282

FWCI: 2.484

Cites: 58

Cited by: 20

Related to: 10