Work

Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(96)00074-4

Authors: Ruth Ann Weaver Lariscy, Spencer F Tinkham

Institution: University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059902291

FWCI: 3.629

Cites: 21

Cited by: 14

Related to: 10