Work

Retaining and divesting customers: an exploratory study of right customers, “at‐risk” right customers, and wrong customers

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876040410536495

Authors: Ka‐shing Woo, Henry K.Y. Fock

Institutions: Hong Kong Metropolitan University, City University of Hong Kong

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059932892

FWCI: 9.923

Cites: 26

Cited by: 54

Related to: 10