Off‐Target? Changing Cognitive‐Based Attitudes
Year: 2002
Type: article
Source: Journal of Consumer Psychology
Authors: Aimee Drolet, Jennifer Aaker
Institutions: University of California, Los Angeles, Stanford University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Johnson and Johnson
OpenAlex ID: W2059973413