Work

Trading-Up Mass-Market Goods to Luxury Products

Year: 2011

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.03.001

Authors: Klaus Heine, Michel Phan

Institutions: Technische Universität Berlin, École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059974138

FWCI: 8.349

Cites: 46

Cited by: 107

Related to: 10