Work

Perspectives for a theory of marketing

Year: 1980

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(80)90044-2

Author: Johan Arndt

Institution: Norwegian School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060047578

FWCI:

Cites: 29

Cited by: 22

Related to: 10