Work

Brand name substitution and brand equity transfer

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211215562

Authors: Véronique Pauwels Delassus, Raluca Mogos Descotes

Institutions: Centre National de la Recherche Scientifique, Université Catholique de Lille, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management, ESSCA School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060469730

FWCI: 10.96

Cites: 36

Cited by: 45

Related to: 10