Work

An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Asia-Pacific Business

DOI: 10.1300/j098v05n03_03

Authors: Nicholas J. Ashill, Ashish Sinha

Institution: Victoria University of Wellington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060604451

FWCI:

Cites: 33

Cited by: 73

Related to: 10