Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies
Year: 1987
Type: article
Abstract: The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error.
Source: Journal of Marketing Research
Authors: Joseph A. Cote, M. Ronald Buckley
Institutions: Washington State University, University of Oklahoma
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2060635400
