Work

The importance of the product life cycle to the industrial marketer

Year: 1976

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(76)90012-2

Author: Chester R. Wasson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060769474

FWCI:

Cites:

Cited by: 11

Related to: 10