Work

Using observational research for behavioural segmentation of shoppers

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2004.02.003

Authors: Piyush Kumar Sinha, Dwarika Prasad Uniyal

Institutions: Indian Institute of Management Ahmedabad, Mudra Institute of Communications Ahmedabad

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060928215

FWCI: 4.961

Cites: 39

Cited by: 102

Related to: 10