Work

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

Year: 1996

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.15.2.132

Authors: Rajiv Lal, Chakravarthi Narasimhan

Institutions: Stanford University, Washington University in St. Louis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060979686

FWCI: 12.7

Cites: 32

Cited by: 94

Related to: 10