Work

Issues influencing marcoms in a global context

Year: 1997

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272697345925

Authors: Philip J. Kitchen, Colin Wheeler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061222201

FWCI: 3.132

Cites: 21

Cited by: 8

Related to: 10