Work

Making Relationship Marketing Operational

Year: 1994

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239410074349

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061337042

FWCI: 21.64

Cites: 28

Cited by: 815

Related to: 10