Work

Some observations on the impact of advertising on demand

Year: 1989

Type: article

Source: Agribusiness

DOI: 10.1002/1520-6297(198911)5:6<607::aid-agr2720050606>3.0.co;2-i

Authors: Jonq-Ying Lee, Mark G. Brown, Gary F. Fairchild

Institutions: Florida Department of Citrus, University of Florida

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061524867

FWCI: 1.403

Cites: 24

Cited by: 6

Related to: 10