Work

Chinese New Year Festival: Exploring consumer purchase intention at the flower market in Macau

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2009.10.006

Authors: Ruth M.W. Yeung, Wallace M.S. Yee

Institutions: Macao University of Tourism, University of Macau

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061591704

FWCI: 4.148

Cites: 38

Cited by: 41

Related to: 10