Work

Measuring brand performance through metrics application

Year: 2008

Type: article

Source: Measuring Business Excellence

DOI: 10.1108/13683040810864369

Author: Rajagopal

Institution: Tecnológico de Monterrey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061661603

FWCI: 14.19

Cites: 8

Cited by: 58

Related to: 10