Work

Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

Year: 2015

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-08-2013-0219

Authors: Faisal Shahzad, Jamshed Khan Khattak, Mobeen Jamshed Khattak, Fahad Shahzad

Institutions: University of Sargodha, Mohammad Ali Jinnah University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061669987

FWCI: 5.797

Cites: 76

Cited by: 31

Related to: 10