Work

Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Global Academy of Marketing Science

DOI: 10.1080/12297119.2011.9711014

Authors: Chae Mi Lim, Youn-Kyung Kim, Ning Yu

Institutions: Philadelphia University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061960141

FWCI: 0.696

Cites: 71

Cited by: 6

Related to: 10