Work

Implicit Personality Theory in Evaluation of Brand Extensions

Year: 2000

Type: article

Source: Psychological Reports

DOI: 10.2466/pr0.2000.86.3.807

Authors: Karen E. Flaherty, James M. Pappas

Institution: University of Massachusetts Amherst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062033175

FWCI: 2.491

Cites: 12

Cited by: 22

Related to: 10