Work

Ethical and Legal Foundations of Relational Marketing Exchanges

Year: 1993

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299305700403

Authors: Gregory T. Gundlach, Patrick E. Murphy

Institution: University of Notre Dame

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062146188

FWCI: 29.51

Cites: 97

Cited by: 853

Related to: 10