Work

Search Behavior Related to Expectations Concerning Brand Performance.

Year: 1972

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037/h0020006

Author: John E. Swan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062324311

FWCI: 2.255

Cites: 7

Cited by: 11

Related to: 10