Work

Service Expectations and Consumer Ethnocentrism

Year: 2002

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(02)70158-4

Authors: Mark Speece, Krairoek Pinkaeo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062354032

FWCI: 1.479

Cites: 57

Cited by: 10

Related to: 10