Work

The purchasing impact of fan identification and sports sponsorship

Year: 2012

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211251052

Authors: Michael Chih‐Hung Wang, Megha Jain, Julian Ming‐Sung Cheng, George Kyaw‐Myo Aung

Institution: National Central University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062364849

FWCI: 7.131

Cites: 49

Cited by: 54

Related to: 10