Work

Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld

Year: 2005

Type: article

Source: The Journal of American Culture

DOI: 10.1111/j.1542-734x.2005.160_8.x

Author: Marshall W. Fishwick

Institution: Virginia Tech

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062441468

FWCI: 22.51

Cites:

Cited by: 67

Related to: 10