Work

Customer-Oriented Approaches to Identifying Product-Markets

Year: 1979

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297904300402

Authors: George S. Day, Allan D. Shocker, Rajendra K. Srivastava

Institutions: University of Toronto, University of Pittsburgh, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062469874

FWCI: 17.87

Cites: 29

Cited by: 426

Related to: 10