Work

Are your customers worth more than money?

Year: 2002

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(02)00005-x

Author: Lynette Ryals

Institution: Cranfield University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062554741

FWCI: 11.83

Cites: 39

Cited by: 74

Related to: 10