Work

The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(01)00059-8

Authors: Page Moreau, Aradhna Krishna, Bari Harlam

Institutions: Southern Methodist University, University of Colorado Boulder, University of Michigan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2062665626

FWCI: 6.316

Cites: 31

Cited by: 44

Related to: 10