Year: 2015
Type: conference-paper
Abstract: CRM-data mining framework establishes close customer relationships and manages relationship between organizations and customers in today's advanced world of businesses. Data mining has gained popularity in various CRM applications in recent years and classification model is an important data mining technique useful in the field. The model is used to predict the behaviour of customers to enhance the decision-making processes for retaining valued customers. An efficient CRM-data mining framework is proposed in this paper and two classification models, Naïve Bayes and Neural Networks are studied to show that the accuracy of Neural Network is comparatively better.
Source: Procedia Computer Science
Authors: T. Femina Bahari, M. Sudheep Elayidom
Institution: Cochin University of Science and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2062828236